This custom ebook includes chapters from The Business of Personal Training. It is specifically designed for students taking the course Health & Fitness Club Management (EDPE 202A) at Gonzaga University.

Audience

Custom ebook for students taking the course Health & Fitness Club Management (EDPE 202A) at Gonzaga University.

Creating a Business Plan
Determining Your Business Structure
Determining Your Offerings and Their Pricing
Marketing Your Services and Your Business
Learning the Art of Selling
Communicating With Clients, Businesses, and the Community
Growing Your Business
Appendix A. Business Plan Templates
Appendix B. Personal Trainer–Client Forms

Mark A. Nutting, CSCS,*D, NSCA-CPT,*D, ACSM-HFD, ACSM-CEP, RCPT*E, is known for “training the personal trainer.” He has more than 37 years of experience in personal training and health club management and over 10 years of intensive study about business practices and how to apply them to the fitness industry. Mark is an early adopter of the newest technologies and social media applications, and he is an eight-year veteran blogger to his large network of top professionals in general business and the fitness business. In 2017, Mark was designated as a Recognized Certified Personal Trainer Emeritus by the National Strength and Conditioning Association (NSCA). He was the recipient of the 2016 Personal Fitness Professional’s Trainer of the Year Legacy Award and NSCA’s 2009 Personal Trainer of the Year Award.